🌟 Paris Fashion Week: Louis Vuitton Open Show wit Star Designer Pharrell Williams
Paris don return to di lively atmosphere of pre-Covid Fashion Weeks. As we see for di jam-packed Men’s Week, wey dey run from June 20 to 25, with catwalk shows, presentations, special events, parties, and plenty parallel shows. Di main attraction of di show na di very first runway show by Pharrell Williams, wey dey head menswear for Louis Vuitton. Dis week go conclude on Sunday with Ludovic de Saint Sernin show, before Jacquemus present im show di next day, June 26, for Versailles. 🌟⚽🎉
Di Louis Vuitton show na di main event for dis Parisian week wey focus on di men’s collections for spring-summer 2024. Dis show go attract plenty celebrities wey dey drawn by di American pop star. E also important for CEO Pietro Beccari, wey take over di company earlier dis year. For dis special occasion, di luxury group LVMH’s star brand don choose di famous Pont Neuf, wey dey give eye-catching view of di Seine River and Ile de la Cité! Dis go make di show one unforgettable event. And for once, Louis Vuitton don position demself for di first day of di shows, Tuesday June 20. 💼💫🎩
We no get clue on di direction wey di singer intend to take di Louis Vuitton man, but we fit expect say di palette go dey flamboyant based on di iconic Speedy bag wey show for red, green, and yellow for di first campaign image wey di label post, wit Rihanna as di unexpected face of menswear. Di excitement around Pharrell Williams dey grow as di multi-talented artist, wey take over from Virgil Abloh for February, dey multiply im projects wit oda brands during dis Fashion Week. 🌈👜👔
Wit Adidas, e don set up one pop-up café for The Broken Arm boutique, based on di Samba Humanrace sneaker. And e don just launch one auction wit Sarah Andelman, di former founder of di Colette concept store, wey dem call “Just Phriends.” For dis auction, e dey sell exceptional collection of archives and works of art from Takashi Murakami to Jean-Charles de Castelbajac. Di auction go dey on show for Paris throughout di week. Lastly, dem go host one dinner to celebrate twenty years of di Billionaire Boys Club brand, wey e found wit Nigo. 💥🎊🎨
Dis first highlight of Paris Fashion Week no go make us forget di rest of di program wey promise to dey intense. E go bring together total of 80 labels wit 38 presentations and 42 fashion shows, wey increase from di 47 for last January. Plus, di collective show by graduates of di IFM (Institut Français de la Mode) wey go happen on June 20. 🎉🎭💼
Two new names dey join di catwalk program: Burc Akyol and Koché. Burc Akyol, wey be finalist for dis year’s LVMH Prize, go make im catwalk debut on Tuesday, June 20. E be son of Turkish tailor, wey study for di Institut Français de la Mode before e start to work for fashion labels. E don work for di studios of Dior, Balenciaga, and Ungaro, and for 2019, e don start im own demi-couture house for men and women. As for Christelle Kocher, wey no catwalk for di last Women’s Fashion Week so e fit switch to di men’s calendar, e go unveil im collection on Friday, June 24. 🎩🧥
Apart from dem, all di big names go dey present, from Dior and Hermès to Givenchy, Loewe, Kenzo, and oda high-profile brands like AMI, Marine Serre, and Lemaire. We go also see upcoming labels like Botter, Hed Mayner, Grace Wales Bonner, Bluemarble, and EgonLab, to mention just a few. Di only exceptions na Saint Laurent, wey don show for Berlin recently, and Maison Margiela, wey return to Women’s Week dis season. 🌟👗🌺
Some notable absentees include Casablanca, wey dey reorganize through new shareholder structure. Also, Britain’s Bianca Saunders and Chinese brand Sankuanz no dey di line-up as dem choose presentation instead. Kurdish-born designer Dilan Lurr’s Namacheko label, and American menswear brand Bode, wey show for di first and only time for Paris last January, don go back to New York. But di City of Light still dey attract young designers as we get four new names wey go join di program of presentations. 4SDesigns, wey na label from Italy by Salvadorian-born New York designer Angelo Urrutia. Di Japanese brand Bed J.W. Ford by stylist Shinpei Yamagishi. Plus, Nigerian Adeju Thompson of Lagos Programme, wey just win di Woolmark 2023 Prize. Lastly, di French brand C.R.E.O.L.E (Conscience Relative à l’Émancipation Outrepassant les Entraves) by Vincent Frédéric-Colombo. Di last two go present dia collection for di Sphère showroom wey di Fédération de la haute couture et de la mode (FHCM) dey operate with support from Defi, alongside Arturo Obegero, Christoph Rumpf, Jeanne Friot, Ponder.er, and Valette Studio. 🌍🎭👔
Last but not least, Paris Fashion Week go dey full of evenings and after-shows wey go dey organized by Kenzo, Louboutin, Acne Studios, Bluemarbel, and Highsnobiety. Dem go dey celebrate di fifth edition of Not in Paris pop-up. We go also get unmissable social events like di opening of Valentino boutique for avenue Montaigne. One thing wey we sure of na say Paris go full ground for dat week. 🎉👗💃
NOW IN ENGLISH
🌟 Paris Fashion Week: Louis Vuitton Opens Show with Star Designer Pharrell Williams
Paris is buzzing with excitement as it returns to the vibrant atmosphere of pre-Covid Fashion Weeks. The Men’s Week, which runs from June 20 to 25, is jam-packed with catwalk shows, presentations, special events, parties, and numerous parallel shows. The show that everyone is talking about is the highly anticipated runway show by Pharrell Williams, the head of menswear at Louis Vuitton. This week will conclude with Ludovic de Saint Sernin’s show on Sunday, followed by Jacquemus presenting his show on June 26 in Versailles. 🌟⚽🎉
The Louis Vuitton show takes center stage during this Parisian week dedicated to the men’s collections for spring-summer 2024. The show is expected to attract a host of celebrities, drawn by the presence of the American pop star. It is also a significant moment for CEO Pietro Beccari, who took over the company earlier this year. For this special occasion, the renowned luxury brand of the LVMH group has chosen none other than the famous Pont Neuf as the venue, offering a breathtaking view of the Seine River and the Ile de la Cité. This setting promises to make the show an unforgettable event. And to add to the excitement, Louis Vuitton has positioned itself as the first show of the week, taking place on Tuesday, June 20. 💼💫🎩
The direction that Pharrell Williams intends to take with the Louis Vuitton menswear collection remains a mystery. However, based on the iconic Speedy bag showcased in red, green, and yellow in the label’s first campaign image, with Rihanna as the unexpected face of menswear, it is expected that the palette will be flamboyant. The anticipation surrounding Pharrell Williams continues to grow as the multi-talented artist, who took over from Virgil Abloh in February, engages in multiple projects with other brands during this Fashion Week. 🌈👜👔
In collaboration with Adidas, Pharrell Williams has set up a pop-up café in The Broken Arm boutique, centered around the Samba Humanrace sneaker. Furthermore, he has recently launched an auction with Sarah Andelman, the former founder of the Colette concept store, titled “Just Phriends.” This auction features an exceptional collection of archives and works of art, ranging from Takashi Murakami to Jean-Charles de Castelbajac. The auction will be on display throughout the week in Paris. To top it all off, a dinner will be hosted to celebrate the twenty-year anniversary of the Billionaire Boys Club brand, which Pharrell Williams founded with Nigo. 💥🎊🎨
While the Louis Vuitton show takes the spotlight, let us not forget the rest of the program, which promises to be equally captivating. A total of 80 labels will come together, presenting 38 collections and showcasing 42 fashion shows, a significant increase from the 47 shows in January. Additionally, the IFM (Institut Français de la Mode) graduates will present their collective show on June 20. 🎉🎭💼
Joining the catwalk program are two new names: Burc Akyol and Koché. Burc Akyol, a finalist for this year’s LVMH Prize, will make his catwalk debut on Tuesday, June 20. Born to a Turkish tailor, he studied at the Institut Français de la Mode before working for renowned fashion labels such as Dior, Balenciaga, and Ungaro. In 2019, he founded his own demi-couture house for men and women. Christelle Kocher, who did not showcase her collection during the last Women’s Fashion Week in order to switch to the men’s calendar, will unveil her collection on Friday, June 24. 🎩🧥
Alongside them, all the big names will be present, from Dior and Hermès to Givenchy, Loewe, Kenzo, and other high-profile brands like AMI, Marine Serre, and Lemaire. Additionally, upcoming labels such as Botter, Hed Mayner, Grace Wales Bonner, Bluemarble, and EgonLab will also be showcasing their collections. The only exceptions are Saint Laurent, which recently showcased in Berlin, and Maison Margiela, which is returning to Women’s Week this season. 🌟👗🌺
Notable absentees include Casablanca, currently undergoing reorganization through a new shareholder structure. Britain’s Bianca Saunders and the Chinese brand Sankuanz are also absent from the line-up as they have chosen to present their collections. Kurdish-born designer Dilan Lurr’s Namacheko label and American menswear brand Bode, which made its debut and only appearance in Paris last January, have returned to New York. Nevertheless, the City of Light continues to attract young designers, as four new names have joined the program of presentations. 4SDesigns, an Italian label by Salvadorian-born New York designer Angelo Urrutia, the Japanese brand Bed J.W. Ford by stylist Shinpei Yamagishi, Nigerian Adeju Thompson of Lagos Programme, who has just won the Woolmark 2023 Prize, and the French brand C.R.E.O.L.E (Conscience Relative à l’Émancipation Outrepassant les Entraves) by Vincent Frédéric-Colombo. The latter two will present their collections in the Sphère showroom, operated by the Fédération de la haute couture et de la mode (FHCM) with the support of Defi, alongside Arturo Obegero, Christoph Rumpf, Jeanne Friot, Ponder.er, and Valette Studio. 🌍🎭👔
Last but not least, Paris Fashion Week will be filled with evenings and after-shows organized by Kenzo, Louboutin, Acne Studios, Bluemarbel, and Highsnobiety. The fifth edition of the Not in Paris pop-up will be celebrated, and unmissable social events, such as the opening of the Valentino boutique on avenue Montaigne, will take place. There is no doubt that Paris will be teeming with fashion enthusiasts throughout the week. 🎉👗💃
