🏡🛁 Oga Overstock Don See Beta Future For Imsef As Im Wan Turn To Bed Bath & Beyond 🔜🛒

⬇️ Pidgin ⬇️ ⬇️ Black American Slang ⬇️ English

Dem one online shop wey dem dey call Overstock, dem don make up dia mind say dem go change dia name for di site and di mobile app dem dey use, afta dem buy di property rights of di ogbonge house-goods store wey dem call Bed Bath & Beyond. E be like sey dis people dey play kalo kalo game wit our head as dem wan confuse us all.

Overstock, na dem carry first pay $21.5 million last week buy all di correct correct things wey Bed Bath & Beyond get when e get as e be sey di shop no fit stand gidigba again, dem no fit hold body. Na so Overstock come talk on Wednesday sey dem go start to dey use dia website under di name Bed Bath & Beyond. 🌐💰

Na so dis change go start to dey waka waka enter Canada from early July. Starting from August, like one month afta when all di Bed Bath & Beyond shops for United States don lock shop finish, any customer wey enter di overstock.com website from U.S, dem go carry am throway straight to bedbathandbeyond.com. 🇨🇦➡️🇺🇸

Overstock mobile app and dia rewards program sef go get new name. Di big men for di company don plan sey dem go bring back di wedding registry wey Bed Bath & Beyond people like well well. 📱🎁💒

As Overstock dey fold di things wey dem get from di store wey no stand gidigba again put inside dia own business, dem dey tink to change di whole name of dia business sef, na wetin Jonathan Johnson, di oga kpata kpata for di company talk. E fit be sey dem go come decide to answer Bed Bath & Beyond, e add, but dem still dey consider other names join. 🤔🔄

“I no fit count how many times dem don ask me since we go change di name of Overstock,” na so Mr. Johnson talk, wey don be di oga since 2019. 📛

For many years, Overstock.com dey try find way to change dia face as dem bin start as liquidator when dem start business for 1999. Di company don comot hand from only selling furniture for chicken change price, but Mr. Johnson come talk sey na dia name na im dey make people dey see dem one kind for dia eye. 🪑🛋️💸

Now, dem dey bet sey Bed Bath & Beyond name go fit help dem change dat one. 🔄🙏

“We go fit get both logo for small time, but di goal na to move go Bed Bath & Beyond sharp sharp,” na so Mr. Johnson put am. 🎯

When di house-goods retailer come file for Chapter 11 bankruptcy for April, Mr. Johnson see opportunity for im own company. For 2018, when Patrick Byrne, wey be di oga for Overstock dat time, wan sell di retail business to focus on cryptocurrency technology, Bed Bath & Beyond been be one of di people wey wan buy, na so Mr. Johnson talk. But dat deal no gree happen. 📑💔

Table come turn when coronavirus palava hit and Overstock sales come big pass. Bank people come near di company, dey advise dem sey dem suppose buy Bed Bath & Beyond. On di other side, Bed Bath & Beyond come dey suffer as dem no fit hold body again because of di wahala wey di virus cause. Like plenty business people, dem lock dia shops, and dia supply chain come dey suffer as dem dey try keep up with di demand for online shopping. Sales come drop like wetin I no fit explain as di big men for di company come dey make plenty mistake for di things dem dey sell and di way dem dey advertise dem.

“We dey look and look, and last year when Bed Bath & Beyond come dey face wahala, we start to dey think sey, ‘Ah, if e be sey dem bankrupt, we fit get chance to buy wetin we like without buying wetin been dey make us fear before,” na wetin Mr. Johnson talk. (Overstock no buy Bed Bath & Beyond’s store locations or dem goods dem.) 🏚️💔💡

For di week after when e come out sey dem bid for Bed Bath & Beyond assets, Overstock come add more than 100,000 bedding and bath items to dia site as dem vendors just dey rush do business with dem. Dis one come afta many months of Overstock dey woo dem and dey gree make some concessions like dem go gree keep dia goods inside warehouse, na something wey no common for online retailer. But now, Mr. Johnson talk sey, e no think sey im company go need to do dat one to win vendors over. 💼💼🛌🛁

This business deal sef dey give Overstock plenty customer data. Dem get information about wetin Bed Bath & Beyond shoppers buy online and how often dem dey visit di website — dis one go help Overstock well well as dem dey face dia own sales wey dey fall. On Wednesday, di company come talk sey dem dey expect sey dem second-quarter revenue go reduce for like 20 percent range from di year before. 💻📊💔

Overstock sales reach highest level for 2021, when more people buy furniture during di time wey coronavirus palava plenty pass. Di number of people wey dey buy things from dem come dey reduce, and dem talk for April sey dem get like 4.8 million users. Bed Bath & Beyond get double of dat number for dia own active customer list for online shoppers. 🚀📉📊

Overstock dey expect sey dem number of customers go increase for di months wey dey come, while di average money wey shoppers dey spend fit reduce because di small appliances and home goods wey Bed Bath & Beyond dey known for na cheaper pass di couches and patio tables wey Overstock dey sell. Di online retailer go spend more money for marketing to let consumers know about dia branding changes. 💼📈💰📢

This deal come as U.S. consumers dey spend less money on furniture and dey spend more on eating out and traveling. Sales for furniture and home furnishing stores for di first five months of di year drop almost 3 percent from di year before, according to Commerce Department data, wey dem no adjust for inflation. 🇺🇸🍽️🏖️📉

“Opportunities like dis dey show face once in a while, and dem dey show face sometimes when times dey tough,” Mr. Johnson talk. “Abi di category go still dey tough for short to medium term? I think sey e go dey so, but I think sey to get all these new customers and to change our name go help us face some of dat wahala.” 🌪️🌤️🌈

During di time wey dem go dey join every, Overstock dey plan to hire people wey get sense for marketing, merchandising and technology. Di company dey try to recruit people wey been dey work for Bed Bath & Beyond before. 🤝💼👨‍💻

As for wetin go come be di fate of Bed Bath & Beyond’s 20 percent coupon?

“We go always be couponer; we go always do di site sales,” Mr. Johnson talk. “Whether we go run at 20 percent as Bed Bath dey do before — probably not. But e go dey there for di beginning.” 🏷️💸💰🎉

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NOW IN BLACK AMERICAN SLANG

🏡🛁 Overstock ‘Bout to Flip the Game, Comin’ Thru as Bed Bath & Beyond Online 🔜🛒

Aight, check dis. Overstock, dat online retailer, ’bout to flip the script, aight? They finna rebrand as Bed Bath & Beyond all digital, feel me? Dey just copped all the rights from the bankrupt Bed Bath & Beyond for a smooth $21.5 million. 🌐💰

Come July, all my peeps in Canada gonna be seein’ this new vibe. By August, anyone hittin’ up overstock.com from the U.S. gonna get slid right to bedbathandbeyond.com. They ain’t just stoppin’ at the web tho’, they gonna rebrand the app and they reward program too. And you know they bringin’ back that wedding registry. Everybody love that. 🇨🇦➡️🇺🇸📱🎁💒

Now, Overstock CEO, my man Jonathan Johnson, he thinkin’ ’bout switchin’ up the whole company name. Maybe it’ll be Bed Bath & Beyond, maybe not. They playin’ with options. Dude been asked when they gonna change the name mad times. He been holdin’ it down since ’19. 🤔🔄

Back in ’99, Overstock started out as a liquidator. They moved away from just peddling furniture for the low low, but Johnson said the name ain’t doin’ ’em any favors. They bettin’ that Bed Bath & Beyond name gonna level ’em up. They might rock both logos for a minute, but they tryna transition quick fast. 🪑🛋️💸

When Bed Bath & Beyond declared bankruptcy in April, Johnson peeped an opportunity. Back in ’18, when Patrick Byrne wanted to sell off the retail biz to focus on crypto, Bed Bath & Beyond was lookin’ to cop. Didn’t happen tho’. 📑💔

Tables turned when COVID hit and Overstock’s sales boomed. They was advised to buy Bed Bath & Beyond. Bed Bath & Beyond took an L during the pandemic, had to shut their stores, and they were strugglin’ with the online shopping demand. Johnson thought if they went bankrupt, they could swoop in. They ain’t cop the stores or inventory tho’. 🏚️💔💡

Overstock loaded up their site with 100,000+ bedding and bath items after their bid for Bed Bath & Beyond became public. Johnson doesn’t think they’ll have to make any more concessions to get vendors. 💼💼🛌🛁

They also got a ton of customer data. They know what Bed Bath & Beyond customers bought, how often they visited the site. Overstock’s sales have been dropping and they’re hoping this move’s gonna help. They expect a drop in revenue, but they’re optimistic. 💻📊💔

Overstock sales were highest in ’21. Active customers have been dropping and in April, they reported 4.8 million users. Bed Bath & Beyond’s active customer list is twice as large. They expect the number of customers to increase, but spending may decrease as Bed Bath & Beyond’s items are cheaper. They’re gonna spend more on marketing too. 🚀📉📊

They gotta deal with the fact that U.S. consumers are spending less on furniture and more on eating out and traveling. Johnson says it’s tough, but they’re hoping the rebranding is gonna help. 🇺🇸🍽️🏖️📉

Overstock is planning to hire people skilled in marketing, merchandising and tech during this transition. They’re even trying to recruit former Bed Bath & Beyond employees. 🤝💼👨‍💻

The fate of Bed Bath & Beyond’s 20% coupon? Johnson said, “We’ll always be a couponer; we’ll always do the site sales. Whether we run at 20% as frequently as Bed Bath did — probably not. But it’ll be there for the beginning.” 🏷️💸💰🎉

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NOW IN ENGLISH

🏡🛁 Overstock Sees Bright Future with Plans to Transform into Bed Bath & Beyond 🔜🛒

Online retailer Overstock has decided to switch things up, planning to change their name on the website and the mobile app after purchasing the property rights of the well-known home-goods store, Bed Bath & Beyond. Seems like they’re messing with our heads, trying to make us do a double-take.

Overstock was the high bidder, dropping $21.5 million last week to acquire the assets of Bed Bath & Beyond after it went under. Overstock announced on Wednesday that they’ll be rebranding their website under the Bed Bath & Beyond name. 🌐💰

This change is going to roll out first in Canada starting in early July. Starting in August, a month after all the Bed Bath & Beyond stores in the United States close, any customer visiting the overstock.com website from the U.S. will be redirected to bedbathandbeyond.com. 🇨🇦➡️🇺🇸

The Overstock mobile app and their rewards program are also getting new names. The big wigs at the company have plans to reintroduce the popular wedding registry of Bed Bath & Beyond. 📱🎁💒

As Overstock integrates the assets they acquired from the defunct store into their business, they’re considering a total rebrand, according to Jonathan Johnson, the CEO of the company. They might decide to go by Bed Bath & Beyond, he added, but other names are still being considered. 🤔🔄

“I can’t tell you how many times I’ve been asked when we’re going to change the name of Overstock,” said Mr. Johnson, who has been the boss since 2019. 📛

For many years, Overstock.com has been trying to reposition its image from its original incarnation as a liquidator when the company was established in 1999. The company has moved away from selling only furniture at bargain prices, but Mr. Johnson suggested that the company’s name may have been contributing to a certain perception among consumers. 🪑🛋️💸

Now, they’re betting that the Bed Bath & Beyond name will help shift that image. 🔄🙏

“We might have both logos for a little while, but the goal is to move to Bed Bath & Beyond as quickly as possible,” Mr. Johnson said. 🎯

When the home-goods retailer filed for Chapter 11 bankruptcy in April, Mr. Johnson saw an opportunity for his company. In 2018, when Patrick Byrne, the then-CEO of Overstock, was looking to sell the retail business to focus on cryptocurrency technology, Bed Bath & Beyond was one of the potential buyers, according to Mr. Johnson. However, that deal didn’t pan out. 📑💔

The tables turned when the pandemic hit and Overstock’s sales boomed. Bankers approached the company, advising them to buy Bed Bath & Beyond. Meanwhile, Bed Bath & Beyond was struggling, unable to keep up due to the disruptions caused by the virus. Like many businesses, they closed their stores, and their supply chain struggled to keep up with the demand for online shopping. Sales plummeted as the company’s executives made various missteps in their product offerings and advertising strategies.

“We had been watching, and last year when Bed Bath & Beyond started struggling, we began thinking, ‘Hmm, if they go bankrupt, we might get the opportunity to pick up what we like without buying what scared us off before,” Mr. Johnson said. (Overstock didn’t purchase Bed Bath & Beyond’s store locations or inventory.) 🏚️💔💡

In the week following the announcement of the bid for Bed Bath & Beyond’s assets, Overstock added more than 100,000 bedding and bath items to their site as vendors eagerly pursued business deals. This came after several months of Overstock courting vendors and agreeing to certain concessions such as warehousing their goods, which is not common for online retailers. But now, Mr. Johnson doesn’t think his company will need to do that to win over vendors. 💼💼🛌🛁

This business transaction has provided Overstock with a wealth of customer data. They have information about what Bed Bath & Beyond shoppers purchase online and how often they visit the site — data that will prove invaluable to Overstock as they face their own declining sales. On Wednesday, the company announced that they expect a reduction in second-quarter revenue of around 20 percent from the previous year. 💻📊💔

Overstock’s sales peaked in 2021 when more people were buying furniture during the height of the pandemic. The number of active users has since declined, and they reported in April that they had around 4.8 million users. Bed Bath & Beyond had double that number in their own active customer list for online shoppers. 🚀📉📊

Overstock expects their customer numbers to rise in the coming months, while the average spend per shopper may decrease because the small appliances and home goods that Bed Bath & Beyond is known for are cheaper than the couches and patio tables that Overstock sells. The online retailer will be increasing their marketing spend to inform consumers about their branding changes. 💼📈💰📢

This deal comes as U.S. consumers are spending less on furniture and more on dining out and traveling. Sales for furniture and home furnishing stores in the first five months of the year dropped almost 3 percent from the previous year, according to Commerce Department data, not adjusted for inflation. 🇺🇸🍽️🏖️📉

“Opportunities like this come along every so often, and they usually appear during difficult times,” Mr. Johnson said. “Will the sector continue to be challenging in the short to medium term? I think it will, but acquiring all these new customers and changing our name will help us navigate some of that.” 🌪️🌤️🌈

During the merger, Overstock plans to hire savvy individuals in marketing, merchandising, and technology. They’re even trying to recruit former Bed Bath & Beyond employees. 🤝💼👨‍💻

What about the fate of Bed Bath & Beyond’s iconic 20 percent coupon?

“We’ll always be couponers; we’ll always run site sales,” Mr. Johnson said. “Will we run at 20 percent like Bed Bath did before — probably not. But it’ll be there in the beginning.” 🏷️💸💰🎉”