๐ข๐ฎ๐น Marina Berlusconi: Di Quiet Italian Heiress Wey Dey Run Her Papa Empire
As e dey hot! ๐ฅ Marina Berlusconi, wey be Silvio Berlusconi first pikin, dey run di โฌ4bn company ๐ฐ wey im papa build. Dem dey call am di ‘family matriarch’. Every Monday for di past 30 years, Marina and her brother Pier Silvio dey sitdown with dem papa ๐ฝ๏ธ and im padi-padi chop dinner, discuss business and politics for dem papa house wey dey outside Milan. ๐ฐ
This week, na different story. No dinner dey for Villa San Martino, wey be old house wey dem build for 18th-century. Na so Marina, wey be di first of Silvio Berlusconi five pikin, hear phone call ๐ early morning from her papa latest babe, Marta Fascina. She tell am say her papa, wey be three-time prime minister and big man for media, no dey well and she suppose run go hospital. ๐ฅ Later that morning, dem talk say the man don kpai. ๐
Marina, wey be 56 years old, don dey run di โฌ4bn family company Fininvest for more than two decades. She don form better alliance with her papa 33-year-old partner, wey be lawmaker for im party, Forza Italia, and don dey with the old man since 2020. ๐ต๐ฉโ๐ผ
Marina na woman wey get motherly spirit, Berlusconi once talk say she be di woman wey don replace im beloved mama Rosa after she kpai for 2008. People don dey talk her name again since im papa kpai as the next person wey go take over di politics. But people wey sabi am well well talk say she no wan waka inside politics, she just wan ‘protect’ her sick papa. After Berlusconi go hospital for April, im doctor talk say im don dey battle with leukaemia for some time. ๐ฅ๐ฉบ
Di former prime minister, one person wey close to the family talk, dey always tell Marina say make she run for parliament so that she fit follow am run di party later. โBut she go always talk say no be like company wey you fit inherit na so you fit inherit leadership of political party,โ na so the person talk. ๐ฌ
Marina โclose and sweet relationshipโ with Fascina, person wey close to dem talk, na because she wan make sure say no be political ‘vultures’ go dey around the old tycoon. Fascina โdey absolutely devoted to Silvioโ, di confidante talk. โMarina trust her pass her papa political padi-padi,โ na so Lorenzo Castellani, wey be professor for Luiss University, talk. ๐
Fascina, wey bin be public relations manager for football club AC Milan, wey Berlusconi own till 2017, climb ladder for the party and change plenty things for the party top level with Marina support. โฝ๐ผ
Dem two women join body do plenty work. For one of di way dem take show their power, dem succeed block Berlusconi closest political aide Licia Ronzulli from waka come Villa San Martino, analysts talk. ๐ซ๐ฐ
Marina carry the work for her hand to mend relationship with Meloni, wey she don form better bond with recently. Na so she take pacify the volatile political relationship wey her papa dey bring come the business world.
Even as the family grieve for their father death, the way wey Fininvest dey change na one of the wahala wey dey on top di table. The company, wey dey control Mediaset, one of Europe biggest commercial broadcasters, dey fight to still be on top as other competitors like Facebook ๐ and Google ๐ don take over media ๐บ๐ป reach publishing and production ๐ and don dey waka any how because industry dey change and competition dey from streaming platforms. ๐ฝ๏ธ French competitor Vivendi takeover for 2016, which Berlusconi family talk say na “enemy” action, show the struggle, but dem don reverse am since.
With new takeover bids dey come, Marina go play important role to approve or block such attempts, na so Castellani talk. ๐ก๏ธ
Marina na wife to former ballet dancer Maurizio Vanadia and dem get two pikin, one dem name after her papa. She and her four siblings each get between 7 and 8 per cent share for Fininvest. The company also control publisher Mondadori and lender Banca Mediolanum. ๐๐จโ๐ฉโ๐งโ๐ฆ
Berlusconi don guarantee Forza Italia debt and now di party owe am โฌ90mn, according to the party treasurer Alfredo Messina. E mean say di party fit enter bankruptcy if the heirs, wey be longtime donors, decide to collect their money back. โForza Italia financial health na Marina and her siblings hand e dey,โ na so Castellani talk. ๐ธ๐
Marina and Pier Silvio, wey na pikin from Berlusconi first marriage to Carla Elvira DallโOglio, whom he jam for Milan tram stop, go get half of Berlusconi 60 per cent share for Fininvest. The pikin from his second marriage to actress Veronica Lario โ Barbara, Eleonora and Luigi โ go get equal shares of the remaining 30 per cent. ๐จโ๐ฉโ๐งโ๐ฆ๐ฐ
Such share go give Marina and Pier Silvio more control over the family business, wey dem don dey run for years. For statement, Fininvest talk say everything go continue as e dey after their founder die. ๐๐ข
One of the people close to the company talk say the late former prime minister dey careful to prevent family wahala over money after he die. ๐ฐ๐
โE shock am as Agnelli family dey fight and e wan avoid am at all cost,โ na so the person talk, for the matter wey concern the fight between the pikin wey go inherit the money of automaker Fiat. ๐๐ฅ
Berlusconi estate na plenty things, including properties all over the world, yachts, Monza football team and other things wey worth additional โฌ2bn, which dem go also share among his pikin and โ if she dey inside the will โ Fascina, wey he no marry officially. ๐๏ธ๐ฅ๏ธโฝ๐ฐ
โMarta don see everything, including for political front,โ one other person wey close to Fininvest talk. โMarina dey appreciate wetin she do for her papa,โ na so the person add. ๐
Fascina help the former prime minister for all the times wey e go hospital, including the one wey dem admit am for April. She don dey with Berlusconi go everywhere, including di time wey dem take am go Covid-19 intensive care. ๐ท๐ฅ
Marina no get hand for politics but she fit still become influential figure for the party wey her papa form and wey be di big power for Italy right wing for more than two decades. ๐ฏ๐ฎ๐น
Na one political analyst talk say Marina fit take over Forza Italia. โThe party need leader wey get money and if no be Marina, who go be?โ na so the person talk. ๐ถ๐คทโโ๏ธ
Even if she no go enter politics herself, Marina dey important for the party because she get the money. ๐ฐ
Wetin go happen to Forza Italia now Berlusconi don die? E go survive? E go still dey important for Italian politics? Marina hand go get plenty to play for how these questions go answer. ๐ฎ๐ฎ๐น
Na the story of Marina Berlusconi be that, di quiet Italian heiress wey dey run her papa empire. ๐ข๐
NOW IN ENGLISH
๐ข๐ฎ๐น Marina Berlusconi: The Quiet Italian Heiress Who Runs Her Father’s Empire
Hot off the press! ๐ฅ Marina Berlusconi, Silvio Berlusconi’s eldest daughter, is at the helm of the โฌ4bn family company ๐ฐ her father built. She is often referred to as the ‘family matriarch’. For 30 years, she and her brother Pier Silvio have joined their father ๐ฝ๏ธ and his close associates for dinner discussions about business and politics at their father’s residence outside Milan. ๐ฐ
This week, things took a turn. There was no dinner at Villa San Martino, an 18th-century mansion. Instead, Marina, the eldest of Silvio Berlusconi’s five children, received a morning phone call ๐ from her father’s latest girlfriend, Marta Fascina. She informed Marina that her father, a three-time prime minister and media mogul, was unwell and needed to be rushed to the hospital. ๐ฅ That morning, news broke of his death. ๐
The 56-year-old Marina has been managing the โฌ4bn family business, Fininvest, for more than two decades. She has formed a strong alliance with her father’s 33-year-old partner, a legislator for his party, Forza Italia, who has been with the patriarch since 2020. ๐ต๐ฉโ๐ผ
Marina, a woman of maternal character, was once described by Berlusconi as the woman who replaced his beloved mother Rosa after her death in 2008. Following the death of her father, Marina’s name has resurfaced as a possible successor in the political arena. However, close associates insist she has no political ambitions, and her focus was solely on ‘protecting’ her ailing father. After Berlusconi was hospitalized in April, his doctor revealed that he had been battling leukemia. ๐ฅ๐ฉบ
The former prime minister frequently urged Marina to run for parliament to eventually take over the party, according to a family insider. โBut she always says that you can’t inherit the leadership of a political party the same way you can a company,โ the source revealed. ๐ฌ
Marinaโs โclose and affectionate relationshipโ with Fascina was an attempt to ensure that no political ‘vultures’ surrounded the aging tycoon, an insider explains. โFascina is absolutely devoted to Silvio,โ the confidante stated. โMarina trusts her more than her father’s political associates,โ said Lorenzo Castellani, a professor at Luiss University. ๐
Fascina, formerly a public relations manager for the football club AC Milan, which Berlusconi owned until 2017, climbed the party ranks and made significant changes at the top level with Marina’s support. โฝ๐ผ
Together, the two women made considerable strides. They successfully barred Berlusconi’s closest political aide, Licia Ronzulli, from visiting Villa San Martino, analysts say. ๐ซ๐ฐ
Marina made efforts to mend ties with Meloni, with whom she recently bonded. This helped to appease the volatile political situation her father had brought to the business world.
As the family mourns their father’s death, the shifting landscape of Fininvest is one of the issues at hand. The company, which owns Mediaset, one of Europe’s largest commercial broadcasters, is struggling to maintain its position as competitors like Facebook ๐ and Google ๐ dominate the media ๐บ๐ป, publishing, and production sectors ๐, and disrupt the industry with competition from streaming platforms. ๐ฝ๏ธ A hostile takeover by French competitor Vivendi in 2016 demonstrated these struggles, though it has since been reversed.
With new takeover bids incoming, Marina will play a vital role in approving or blocking such attempts, according to Castellani. ๐ก๏ธ
Marina is married to former ballet dancer Maurizio Vanadia, and they have two children, one of whom is named after her father. She and her four siblings each hold between 7 and 8 percent shares in Fininvest. The company also controls publisher Mondadori and lender Banca Mediolanum. ๐๐จโ๐ฉโ๐งโ๐ฆ
Berlusconi has underwritten Forza Italia’s debt, and the party now owes him โฌ90mn, according to the party treasurer Alfredo Messina. This means that the party could face bankruptcy if the heirs, who have been longtime donors, decide to recall their money. โThe financial health of Forza Italia is in the hands of Marina and her siblings,โ says Castellani. ๐ธ๐
Marina and Pier Silvio, children from Berlusconi’s first marriage to Carla Elvira DallโOglio, whom he met at a tram stop in Milan, will inherit half of Berlusconi’s 60 percent share in Fininvest. The children from his second marriage to actress Veronica Lario โ Barbara, Eleonora, and Luigi โ will each receive an equal share of the remaining 30 percent. ๐จโ๐ฉโ๐งโ๐ฆ๐ฐ
These shares will give Marina and Pier Silvio more control over the family business, which they have been running for years. In a statement, Fininvest announced that operations would continue as usual after their founder’s death. ๐๐ข
A close associate of the company stated that the late former prime minister had taken precautions to prevent family disputes over money after his death. ๐ฐ๐
โHe was horrified by the disputes within the Agnelli family and wanted to avoid them at all costs,โ the source said, referring to the inheritance disputes within the family of the Fiat automaker. ๐๐ฅ
Berlusconi’s estate includes numerous assets, including properties worldwide, yachts, the Monza football team, and other assets worth an additional โฌ2bn, which will also be distributed among his children and โ if she is included in the will โ Fascina, to whom he was not officially married. ๐๏ธ๐ฅ๏ธโฝ๐ฐ
โMarta has seen it all, including on the political front,โ another Fininvest insider remarked. โMarina appreciates what she has done for her father,โ the source added. ๐
Fascina was present during the former prime minister’s hospital visits, including his admission in April. She accompanied Berlusconi everywhere, including during his admission to the Covid-19 intensive care unit. ๐ท๐ฅ
While Marina is not politically active, she could still become an influential figure within her father’s party, which has been a major force in Italy’s right wing for more than two decades. ๐ฏ๐ฎ๐น
One political analyst speculated that Marina could take over Forza Italia. โThe party needs a leader with money and if not Marina, then who?โ the analyst posited. ๐ถ๐คทโโ๏ธ
Even if she does not pursue a political career, Marina’s financial contribution is crucial to the party. ๐ฐ
What will become of Forza Italia now that Berlusconi is gone? Will it survive? Will it remain a significant player in Italian politics? Marina’s role will be crucial in answering these questions. ๐ฎ๐ฎ๐น
Such is the story of Marina Berlusconi, the quiet Italian heiress managing her father’s empire. ๐ข๐